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★★★★★
BRD Media is hands down the best marketing team for med spas. They understand the industry and what converts.
Gina HargisMed Spa Marketing
Law firm marketing is not about buying clicks. It is about signed cases. Legal is the most expensive category on Google. The average click runs about $8.58, and in Cook County a single DUI click can hit $70 to $250. Run it blind and you will spend ten thousand a month and sign nobody. We build legal campaigns around cost per signed case: the right keywords, ruthless negatives, Local Services Ads, and an intake system that answers the phone.
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BRD Media is hands down the best marketing team for med spas. They understand the industry and what converts.
Chris and his team got us to #1 on Google for our service area. Excellent experience.
They review our data and KPIs every month to make sure we are spending the best way possible.
Click-throughs were amazing and the price was well worth it. Amazing ROI.
They understand our marketing and are a trusted partner in driving results.
The targeting is so much better than traditional methods.
Such a professional and responsive team. Made the process simple and stress-free.
Most firms think marketing means turning on Google Ads and waiting for calls. That is how budgets disappear. Real management is search campaigns structured by practice area, Local Services Ads with the Google Verified badge, a negative keyword list that kills ‘free,’ ‘pro bono,’ ‘salary,’ and ‘how to file’ before they drain spend, call tracking on every number, and follow-up that responds in minutes. You get a campaign managed against cost per signed case. Not impressions. Cases.
We have done it: 250+ qualified leads in four months for a DUI firm, at a 3.8x return, with cost per lead 28% below Google Ads and 45% more booked consults.
| Channel | You pay for | Legal cost (benchmark) | Intent | Best for |
|---|---|---|---|---|
| Google Search Ads | Per click | $70 to $250 per click (DUI); about $131 cost per lead | Highest, actively searching | Capturing people looking for a lawyer right now |
| Local Services Ads (Google Verified) | Per lead | $50 to $250 per lead, higher retainer rate | High, plus a trust badge | Top placement above search, no keyword control |
| Meta Ads | Per lead or result | About $18 cost per lead (legal benchmark) | Lower, needs nurture | Volume and cost efficiency |
You already win these cases — you just need more of them coming in. We build a pipeline that keeps DUI and criminal-defense matters landing on your calendar, so it stays full of real cases instead of tire-kickers.
Feast-or-famine sinks small firms. We turn unpredictable word-of-mouth into a steady, month-over-month flow of signed cases you can actually plan around.
Tired of splitting the same lead with four other firms? We build your own marketing engine — cases that are exclusively yours, at a lower cost per signed client as it compounds over time.
When you know how many cases come in each month, you can hire, forecast, and grow with confidence. We make new-case volume a number you count on — not one you hope for.
Adding attorneys or opening new markets? We structure campaigns by location and case type so every office stays fed as you scale.
Broad match is burning your budget. Your ads show for ‘law school’ and ‘free legal aid.’ We cut it with disciplined negative-keyword lists.
No call tracking. You cannot tell which $200 click became a client, so you optimize on guesses. We track every call back to the keyword.
Slow intake. Clio’s 2025 secret shop found only 40% of firms answered the phone and 48% were essentially unreachable. The lead was there. Nobody picked up. We route leads to a fast response.
Your caseload rides on referrals and word of mouth. When they slow down, so does revenue. We add a predictable, always-on channel so new DUI cases don’t depend on who happened to refer you this month.
Most agencies will not talk pricing on a service page. Here is the honest version for DUI law firms.
Monthly management fee. Ad spend is separate, never marked up — and the account is always yours.
Google Ads is not one thing. Here are the campaign types that fit a DUI law firm, and when each earns its budget.
The core. High-intent queries like “car accident lawyer near me,” structured by practice area with tight match types and negative keywords.
Pay-per-lead placement above paid search. Verification needs your bar license, malpractice insurance, and a background check, and takes about a week. We handle the application and the lead disputes.
Used selectively, with brand exclusions and audience signals, never as a set-and-forget catch-all.
For practice areas with a long decision window. Stay in front of the person comparing three firms.
For criminal defense and other areas where a phone call beats a form every time.
There is no single best channel. There is the right mix for your practice area and your math.
Google Search captures people actively looking for a lawyer right now. Highest intent, highest cost. Local Services Ads sit above search, charge per lead instead of per click, and convert to retained clients at a higher rate because of the trust badge. Meta Ads cost a fraction of Google for the same lead in many practice areas.
We do not pretend Google wins every time. For one Chicago DUI firm, Meta beat Google on cost per lead by 28%. We put your budget where the cases are, and we show you the numbers either way.
We review your current account, intake, booking flow, and market to find what is leaking budget and where the cases are.
We build a focused 90-day plan: which practice areas to advertise, how to allocate budget, and which campaign types to run.
We build the campaigns, compliant ad copy, LSA, landing pages, and tracking, then go live.
Weekly adjustments off real lead and case data, not guesses. We prune wasted spend and scale what signs clients.
Once the account proves it signs cases profitably, we scale spend with confidence and expand into new practice areas.
We are a Villa Park agency that works the Chicago and Chicagoland legal market. We know what a DUI click costs in Cook County and why a DuPage family DUI law firm needs a different plan.
A Chicago DUI firm came to us spending on Google with weak return. We restructured around Meta Ads with a tight intake workflow and generated 250+ qualified DUI leads in four months, cutting cost per lead 28% below what Google was charging, at a 3.8x return. That firm did not have a lead generation problem. It had a channel and intake problem. Read the Marlon DUI Law Firm case study.
No hourly billing. SEO and AI SEO start at $1,500/month for a single geographic market; paid advertising (Google and Meta/Facebook) starts at $2,500/month — plus the ad budget you fund and keep in your own accounts. DUI is one of the most expensive categories on Google, so we scope spend to your market and case value on a strategy call and engineer toward cost per signed case, not clicks.
Faster than the old “SEO takes a year” playbook. With SEO and AI SEO you can expect ranking movement within about 30 days of the first live edits and your first AI-search citations around 60 days, building toward a real turnaround in your caseload inside six months. With Meta and Google ads, first leads typically arrive within 7 days of launch (depending on your market) and dial in to consistent, quality leads by around 60 days.
Yes. On Google and Facebook ads, we guarantee 20 leads within the first 30 days of your launch date. On SEO and AI SEO, we guarantee a ranking or AI-citation improvement within 90 days — or we keep working for free until you see it.
No. We don’t take competing law firms in the same geographic market. If that situation ever comes up, it’s handled through a mutually disclosed arrangement — and we confirm with our existing client first. Your market stays yours.
Every lead is exclusive to your firm — never shared or resold across multiple attorneys the way lead marketplaces do. We build your own marketing engine, so the calls and cases it generates belong to you alone. That’s also why we set up fast intake: with exclusive leads, speed of response is what turns a call into a signed case.
The minimum engagement is three months — enough runway to build, launch, and optimize. Most firms opt into a one-year agreement after that for the discount and because the pipeline is working.
You do. The client owns all ad accounts and everything we create for you — campaigns, creative, and assets — during and after our engagement.
Written by Chris DeWilde, founder of BRD Media. We run compliant Google Ads, Local Services Ads, and Meta Ads for DUI law firms across Chicago and Chicagoland, managed to signed cases.
Sources: Clio Legal Trends Report (DUI law firm intake and marketing data), 2025. WordStream and LocaliQ Google Ads benchmarks, legal vertical, 2025. Google Local Services Ads and Google Verified for legal services.
Related: all our marketing services · read DUI lawyer marketing: how to win the 2 a.m. search.
Tell us what you are running now. We will show you exactly what to fix and what it is worth.