This firm was paying $25 to $30 per click on Google Ads. For personal injury, that is normal. It is also brutal. The clicks came in. Booked consultations did not. They were buying traffic, not cases.
The math breaks fast when every click costs $30 and most of them bounce. The firm did not need a bigger ad bill. It needed qualified intake.
We moved the budget to where the firm’s future clients actually scroll, then built the follow-through behind it with our Meta Ads management.
Qualified legal leads
Lower cost per lead vs Google Ads
More booked consultations
Time to these results
250-plus leads that fit the firm’s case criteria. Nearly four dollars back for every one in. And a cost per lead 28% under what Google Ads alone was charging. That is what a real lead generation system does: it moves the metric that pays the firm, booked consultations, up 45%.
Most agencies hand a law firm an ad account and call it a day. The ad is the easy part. The booked consult is the whole game.
We built the path from “saw the ad” to “sat down for a consult,” then put money behind the steps that converted and pulled it off the ones that did not. That is what law firm marketing is supposed to do, and it is how we run every account.
This was not a lead gen problem. It was an intake-and-budget problem, and those are fixable. If your cost per case is climbing while your calendar stays empty, let’s look at where the money is actually going.
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