WordPress websites built for conversion, not design awards. Fast-loading, mobile-first, SEO-ready, and integrated with your CRM from day one.
GoogleMost agency-built websites prioritize the wrong things. They win design awards, pad portfolios, and look great in case study decks — but they do not convert.
BRD Media builds WordPress websites on Elementor for Chicago service businesses that want their site to produce leads, not applause.
We build on WordPress with Elementor Pro because that combination gives you the most flexibility, the best SEO performance, and the easiest ongoing edits.
whose current site is outdated, slow, or not converting
launching and needing a professional site from day one
Wix, Squarespace, GoDaddy builders, or other platforms
needing HIPAA-aware contact forms and patient-friendly UX
needing practice-area pages, consultation forms, and local SEO foundations
needing lead-capture-focused sites
Your site is slow and it is hurting your rankings.
Google uses Core Web Vitals as a ranking factor. We rebuild on optimized hosting and minimize plugin bloat.
Your site looks bad on mobile.
More than 60% of your traffic is mobile. We build mobile-first.
Your forms are not connected to anything.
We integrate directly with your CRM with automated follow-up triggered instantly.
You cannot edit your own site without breaking it.
We build on Elementor Pro so you can edit copy and swap images yourself.
Your site has no tracking.
We install GA4 properly and set up conversion tracking for every meaningful action.
Your site is beautiful but nobody converts.
We redesign around conversion principles, not aesthetic preferences.
Most agencies sell “web design” as a synonym for “we will make your site look prettier.” That misses the point entirely. A business website has five jobs to do — every one of them matters for revenue. A pretty site that fails any of them is a liability, not an asset.
The site exists to produce business outcomes — contact form fills, phone calls, consultations booked, products purchased. Every design decision should support that goal. Hero CTA placement, form length, page-flow logic, and trust signals all directly influence conversion rate. Most agencies optimize for what looks impressive in a design portfolio; we optimize for what produces revenue.
A site that does not rank does not get found. Technical SEO (page speed, schema markup, crawlability, mobile-first design) is part of web design, not a separate workstream. We build sites that are ready to rank from day one. Full SEO methodology in our SEO services page.
Mobile traffic is now 60-70% of most service business visits. Page-speed Core Web Vitals are a Google ranking factor and a conversion lever — sites that take 3+ seconds to load lose 30-50% of mobile visitors before they see anything. We build with performance budgets, optimized images, lazy-loading, and caching configured at deployment.
The visitor arrives, scans the hero, and decides whether to keep reading or bounce. If they cannot figure out what you do, who you serve, and why they should care within 5 seconds, you have lost them. Most business websites are designed by people who already know the business and forget what an outsider needs to see.
Trust is a prerequisite for conversion. Outdated design, broken links, blurry photos, generic stock imagery, and missing contact information all signal “this business is sloppy” — and visitors transfer that perception to your product or service. Design quality is a trust signal, separate from any specific design aesthetic.
Typical timeline for a service business marketing site: 6-10 weeks from kickoff to launch. Phase 1 (Discovery + Strategy): 1-2 weeks. Phase 2 (Wireframes + Content): 2-3 weeks. Phase 3 (Design + Build): 3-4 weeks. Phase 4 (Launch + QA): 1 week. Complex e-commerce or B2B builds run 10-16 weeks. We do not believe in 2-week website builds — those skip the strategy work that makes sites actually perform.
Wide range depending on scope. Small service business marketing site: $5K-$15K. Mid-market service business with deeper content and integrations: $15K-$40K. E-commerce builds: $20K-$60K. Complex B2B or SaaS marketing sites with custom functionality: $40K-$100K+. The right budget is one that scopes to your actual needs — not the cheapest possible build that you will rebuild in 18 months.
Yes — if migration is handled correctly. Every old URL needs a 301 redirect to its corresponding new URL, internal link structure has to be preserved or improved, schema markup needs to be carried over, and the launch needs to be coordinated with GSC sitemap submission. Done right, migration produces zero ranking loss. Done wrong, sites lose 40-80% of organic traffic in the first 30 days. We handle migration carefully.
Yes — we offer ongoing maintenance retainers covering WordPress core/plugin updates, security monitoring, backup management, performance monitoring, and content updates. Maintenance is typically $200-$800/month depending on site complexity. We do not require ongoing retainers — many clients self-manage post-launch using our documentation. The choice is yours.
Yes, fully. You own the domain, the hosting account, the codebase, the content, and the design files. There is no platform lock-in (WordPress is open source). If you ever decide to leave BRD Media, your site is yours to take. Some agencies build on proprietary platforms or under their own hosting accounts to lock clients in — we do not.
The “best platform” depends on your business model. Each has tradeoffs around cost, flexibility, maintenance, and SEO. Here is how the major platforms BRD Media builds on stack up against each other.
BRD Media’s most-deployed platform. Powers ~40% of the web. Highly extensible (60,000+ plugins), strong SEO capabilities through Yoast/Rank Math, ownership of the codebase (no platform lock-in), and lower total cost than proprietary platforms. Strengths: flexibility, SEO, no platform fees beyond hosting. Weaknesses: requires ongoing maintenance, security needs attention, can get bloated if not built carefully.
Built for selling products. Pricing $39-$399/month plus apps. Strengths: built-in inventory management, payment processing, shipping integration, robust e-commerce features. Weaknesses: less flexible than WordPress for non-product content, theme customization has limits, transaction fees on some plans. We build Shopify when the primary site purpose is selling products; otherwise WordPress wins.
Visual builder with cleaner code output than most page builders. Strong fit for marketing-led sites and SaaS landing pages where design polish matters more than complex CMS workflows. Pricing $14-$235/month. Strengths: design flexibility, clean code, no plugin maintenance. Weaknesses: smaller ecosystem than WordPress, less suited for content-heavy sites or complex e-commerce.
Fully custom builds make sense when you need specific functionality no platform supports, high traffic that needs custom optimization, or complex application logic. Higher upfront cost, ongoing developer involvement required. Usually overkill for service business marketing sites — we build custom when there is a specific reason platform-based builds will not work.
Most Chicago service businesses should run on WordPress. Most product-focused businesses should run on Shopify. Most heavy-design SaaS marketing sites should run on Webflow. Custom builds are rarely the right call for marketing sites — they shine for product applications. We scope platform choice during the discovery phase based on business model, content needs, and team capabilities.
Different industries need different site structures. Here is how we approach the major verticals BRD Media works with.
Practice-area-driven architecture (separate page per practice area), attorney bio pages with credentials and bar admissions, case results section (where bar rules permit), consultation booking, content hub for blog and articles. SEO-optimized for both “Chicago [practice area] lawyer” and “[practice area] attorney near me” queries. More on legal marketing in our law firm marketing page.
Treatment-driven architecture (separate page per treatment: Botox, fillers, weight loss, body contouring, lasers), before/after gallery integration, online booking via Vagaro/Mindbody/Boulevard, membership program landing pages, HIPAA-compliant contact forms. Approach in our med spa marketing page.
Service-area architecture (Chicago + each neighborhood/suburb served), 24/7 emergency CTAs, online booking or quote-request forms, service-specific pages (AC repair, furnace install, water heater, etc.), strong local SEO setup with LocalBusiness schema. Speed-to-lead infrastructure built in.
Treatment-driven (general dentistry, Invisalign, implants, cosmetic, emergency), online new-patient registration, financing application integration, doctor bio pages, patient testimonials, HIPAA-compliant intake forms. Higher patient lifetime value supports more design investment.
Product-focused architecture, optimized cart and checkout flow, Klaviyo/Mailchimp integration for email capture, subscription management for recurring revenue models, product review integration, abandoned cart recovery, and aggressive page-speed optimization. Built primarily on Shopify; WordPress + WooCommerce for specific scenarios.
Authority-driven architecture: case studies, content hub, lead magnets, gated resources, calendar booking integration, and a clear “work with us” pathway. Higher emphasis on long-form content, thought-leadership signaling, and lead capture for nurture sequences. CRM-integrated form handling. More in our lead generation services page.
Every BRD Media website follows a four-phase build process. Skipping phases is how websites end up looking nice but underperforming on every metric that matters.
Before design starts: who is your customer, what are the queries they search to find businesses like yours, what objections do they need to overcome, what conversion paths matter, what content is needed at each stage. Most agencies skip this — and end up designing pretty sites that target the wrong audience with the wrong messaging.
Site structure decided before visual design. Which pages exist, how they connect, what the conversion paths look like, where the SEO opportunities are. Wireframes get approved before any pixel-pushing happens because changing layout after design is expensive; changing it during wireframes is free.
Visual design that supports the strategy, mobile-first throughout, performance optimization at every step. Built in WordPress + Elementor for most service businesses, with the technical SEO foundations (schema markup, page speed, crawlability) baked in from the start — not bolted on later.
Launch with proper analytics (GA4, Google Ads conversion tracking, Meta Pixel + CAPI), GSC verification, sitemap submission, and 301 redirect mapping for old URLs. Post-launch monitoring for the first 30-60 days catches issues and surfaces optimization opportunities. The site at launch is version 1.0; the ongoing iteration is what makes it perform over time.
We review your GA4, ad accounts, CRM, and lead flow to identify what is driving results and what is draining budget.
We build a focused 90-day plan around the right channels, the right budget allocation, and clear conversion targets.
We develop the campaigns, landing pages, tracking, and automation needed to go live the right way from day one.
We make weekly adjustments based on actual performance data, not assumptions, opinions, or platform spin.
Once a system proves it can produce results, we increase spend with confidence and expand what is working.
BRD Media is a Chicago digital advertising agency built for local and regional service businesses that need more than disconnected freelancers and partial solutions. We manage the full growth stack under one roof — paid media, SEO, streaming audio, landing pages, CRM automation, and conversion tracking — so owners can stop guessing, start measuring, and build marketing that compounds over time.
Chris J. Aiello, P.C. — Villa Park Law Firm Rebuild
Complete website rebuild for a DuPage County civil litigation and probate practice. Eight-page site with FAQ schema, geo-targeted content, and consultation form integration.
WordPress gives you ownership, flexibility, and the best SEO foundation.
6-10 weeks from kickoff to launch.
Yes, we build on Elementor Pro specifically for this.
We recommend hosting but you own your account.
Also serving: Med Spa Marketing · Law Firm Marketing · Home Services Marketing · Dental Marketing
In: Chicago, IL · Chicagoland · Oak Brook, IL
Book a free 30-minute strategy call. We will review what you are running, what is working, and what the next 90 days should look like.