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★★★★★
BRD Media is hands down the best marketing team for med spas. They understand the industry and what converts.
Gina HargisMed Spa Marketing
Med spa Lead Generation isn't about chasing clicks. It's about booked consults that actually show up, run inside Google's health-advertising rules so your account stays live instead of getting throttled. We build and manage med spa Google Ads around revenue, not vanity metrics.
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We review what you are running now, what is working, and what to fix first.
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BRD Media is hands down the best marketing team for med spas. They understand the industry and what converts.
Chris and his team got us to #1 on Google for our service area. Excellent experience.
They review our data and KPIs every month to make sure we are spending the best way possible.
Click-throughs were amazing and the price was well worth it. Amazing ROI.
They understand our marketing and are a trusted partner in driving results.
The targeting is so much better than traditional methods.
Such a professional and responsive team. Made the process simple and stress-free.
Lead generation is the part most med spas get wrong. Buying clicks is easy. Turning them into booked, show-up consults and members is the hard part — and that is the system we build, end to end. You own every account, list, and automation we set up, with pricing you can actually see.
We have done it: a compliant patient-acquisition engine that generated $80,496 for Premier IV, plus full-funnel patient growth for Dr. Mo and Wellness Home.
| For a med spa | Google Ads | Meta Ads (FB + IG) |
|---|---|---|
| Buyer intent | High. Catches people actively searching for a treatment right now. | Lower. Puts you in front of people who weren't searching yet. |
| Speed to booked consults | Fast. Can book consults within days of launch. | Slower. Warms an audience before it converts. |
| Best for | Capturing demand that already exists. | Creating demand and retargeting warm audiences. |
| Cost & intent | Higher cost per click, higher intent per click. | Lower cost per click, lower intent per click. |
| Health-ad compliance | Sensitive category; runs cleanly with compliant copy and landing pages. | Same sensitive-category limits; strong visuals, restricted targeting. |
| Where we start most med spas | Here — fastest path to appointments. | Layer in for awareness and retargeting once Google is producing. |
competing against bigger budgets in one local market, where every click has to count.
scaling consistent, compliant campaigns across several locations without losing local relevance.
high-competition, repeat-visit revenue where tight geo-targeting and rebooking offers win.
higher-ticket treatments with longer decision windows that need tracking built for delayed bookings.
recurring-revenue offers that fill slow hours when the campaign points traffic at the right thing.
Your cost per booked consult is too high. Usually broad keywords, no negative keywords, and budget leaking to tire-kickers instead of buyers.
You get clicks but no consults. Either conversion tracking is broken, or traffic lands on your homepage instead of a treatment-specific page built to convert.
Your last agency set it and forgot it. Real management is weekly negative-keyword pruning, bid adjustments, and killing what doesn’t book.
Leads go cold before anyone follows up. Inquiries come in, but without instant follow-up, reminders, and rebooking they ghost — and the no-show rate quietly drains your budget.
Most agencies won’t talk pricing on their service pages. Here’s the honest version for med spa Google Ads.
Monthly management fee. Ad spend is separate, never marked up — and the account is always yours.
Every treatment has a different playbook. Cost per click, search intent, and margin all change, so we split campaigns by category and write to each one.
High search volume, high competition, repeat-visit revenue. The play is tight geo-targeting and offers built around the first appointment and a rebooking cadence, since the lifetime value lives in the repeat visits.
Higher ticket and more research-driven buyers. Copy leans on expertise and consultations rather than discounts, and landing pages answer the safety and results questions buyers actually have.
Strong near-me intent and real package potential. We push toward multi-session packages instead of single visits so the math works on the higher CPCs.
Peels, microneedling, and resurfacing draw comparison shoppers, so landing pages have to answer what’s the difference fast and route the right person to the right treatment.
Premium ticket, longer decision window. Conversion tracking has to credit consults that close weeks after the click, not just same-day form fills, or you’ll kill winning campaigns by accident.
Lower ticket, higher frequency, membership-friendly. Great for filling slow hours and building recurring revenue when the offer and the landing page are built right.
Google Ads isn’t one thing. Here are the campaign types that actually fit a med spa, and the ones to be careful with under health-ad rules.
The core of every med spa account. Text ads triggered by treatment searches in your area. Highest intent, fastest path to booked consults, and the safest fit under health-ad policy when the account is kept clean.
Pay-per-lead ads at the very top of search. Availability for med spas is limited and category-dependent, so we confirm eligibility before promising it. Where it’s available, it’s strong for booked-call volume.
Google’s AI-driven type spanning Search, Display, YouTube, and more. Powerful but blunt for regulated categories, so we use it carefully with tight asset control and clean conversion data, never set-and-forget.
Video for awareness and for retargeting warm audiences. Useful for higher-ticket treatments with longer decision windows, within the personalized-targeting limits health advertisers have.
Lower-intent banner and feed placements. We use them sparingly for med spas, mostly to stay visible to people who already engaged, not to chase cold clicks that rarely book.
Showing ads to people who visited but didn’t book. For health advertisers this is sharply limited, so we lean on compliant, first-party setups rather than the restricted audience tools.
Most med spas don’t need one channel, they need the right mix. Here’s how the three stack up for booking consults.
Strengths: immediate booked-consult flow, captures people actively searching for a treatment right now. Best when you need appointments this month. Watch out: aesthetic CPCs are high, so tight targeting and real conversion tracking matter.
Strengths: free clicks once you rank for treatment and city terms, compounds over time, builds trust. Slower to pay off, which is why most med spas run it alongside ads, not instead of them. It’s part of our broader med spa marketing.
Strengths: visual and strong for awareness and retargeting warm audiences. Lower intent than search, and health-ad targeting limits apply, so it pairs with Google rather than replacing it.
Google Ads as the immediate booked-consult engine, SEO compounding underneath, and Meta for awareness and retargeting. Most med spas start with Google to prove the funnel, then layer the rest.
We review your current ads, tracking, booking flow, and treatment menu to find what’s leaking budget and what’s missing.
We build a focused 90-day plan: which treatments to advertise, how to allocate budget, compliant landing pages, and the tracking to measure booked consults.
We build the treatment-level campaigns, compliant ad copy, landing pages, and tracking, then launch the right way so the account starts clean.
We make weekly adjustments off real booking data, not guesses: pruning wasted spend, scaling what books consults, killing what doesn’t.
Once the account proves it books consults profitably, we scale spend with confidence and expand into more treatments and locations.
BRD Media is a Chicago-area digital advertising agency, but Google Ads is delivered remotely, so we run med spa Lead Generation for practices across the country. What you’re hiring is a team that already knows the health-advertising rulebook cold, so you don’t pay tuition for us to learn it on your account.
Premier IV Wellness. We built and ran search and Performance Max campaigns inside a regulated health category, kept the account live and eligible under the ad rules, and drove booked consults for IV therapy and wellness services. Compliance-first didn’t mean slow, it meant the spend kept working. Read the Premier IV case study.
Most campaigns produce booked consults within the first few weeks, and the system gets more efficient as follow-up and tracking data builds. We measure booked-and-showed appointments, not raw lead counts.
Yes. Every ad account, lead list, landing page, and automation we build is yours, in your name. Most agencies rent it back and hold it hostage when you leave. We hand you the keys.
Instant follow-up, reminders, confirmations, and rebooking sequences. The metric that matters is consults that actually show up, so we build the follow-up system that turns inquiries into kept appointments instead of ghosted leads.
Every package includes ads, web design, SEO, follow-up automation, and tracking — the tiers differ by scope and scale. Pricing is published right on this page, the management fee is separate from ad spend, and we never mark up your ad spend. No hidden fees.
Written by Chris DeWilde, founder of BRD Media. We run compliant Google Ads for med spas and other regulated health categories.
Sources: Medical spa market size and growth — Mordor Intelligence (2025). Google Ads sensitive-category and personalized advertising policy — Google Advertising Policies Help.
Serving med spas and aesthetic practices in Villa Park, across Chicagoland, and remotely nationwide.
Tell us what you are running now. We will show you exactly what to fix and what it is worth.