CASE STUDY · AUTO CUSTOMIZATION / LOCAL SERVICE

Great Lakes Customs: #1 Ranking + 30% More Conversions

How an SEO + website conversion strategy took a local auto-customization business to #1 on Google and lifted on-site conversion by 30%.

#1

Google ranking outcome in a competitive local category

✓Chicago & Villa Park-based ✓Full-service, not single-channel ✓Everything tracked in GA4

The Challenge

The business needed more than ad traffic. It needed local discoverability, conversion-quality visitors, and a long-term ranking position in a competitive auto-customization category.

The System

This wasn’t an ad-spend story — it was about owning the local search result and converting the traffic once it arrived. We executed an SEO program to take Great Lakes Customs to #1 in a competitive auto-customization category, then reworked the website’s conversion path so the visitors that ranking earned actually turned into customers.

The Results

#1

Google ranking outcome

30%

Higher on-site conversion rate

20%+

Of website traffic attributed to BRD-driven strategy

The Takeaway

Great Lakes Customs became a ranking and conversion proof point — not just an ad-account story — through SEO and website optimization.

Want a system like this for your business?

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