CASE STUDY · AUTOMOTIVE — MULTI-LOCATION DEALERSHIP GROUP

Nissan Auto: 921,234 Impressions Across Six Dealerships

How multi-location programmatic audio plus retargeting delivered 921,234 impressions and a 1.88% CTR across six dealerships in a single coordinated campaign.

921,234Total combined impressions delivered

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The Challenge

Six dealerships needed coordinated market-level saturation with location-level reporting — and the kind of repeat exposure that turns audio listeners into website traffic.

The System

Six dealerships needed to feel everywhere in-market at once, with reporting that held up location by location. We ran programmatic audio saturation across the group, layered display retargeting to convert that exposure into site traffic, and wired multi-location reporting so each store could see its own numbers — not just a blended group total.

The Results

428,037

Original delivered impressions

493,197

Retargeting impressions

921,234

Total combined impressions

+53.5%

Over initial impression goal

1,535

Total unique conversions

2,263

Total clicks

1,964

Retargeting clicks (75%+ of total)

1.88%

CTR vs 0.25–0.5% benchmark

Key Insight

Retargeting drove 75% of total clicks — audio creates the attention, retargeting converts it into website traffic.

Locations Activated

Kelly Nissan Inc. — Oak Lawn, IL
Thomas Nissan of Joliet — Joliet, IL
Countryside Nissan — Countryside, IL
Gerald Nissan of Matteson
Zeigler Nissan Orland Park
Nissan of South Holland

The Takeaway

A coordinated Nissan campaign delivered 921,234 total impressions, 2,263 clicks, 1,535 unique conversions, and a 1.88% CTR — well above the 0.25–0.5% benchmark.

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