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CASE STUDY · MEDSPA / WELLNESS — GLP-1 / WEIGHT LOSS

Dr. Mo / Wellness Home: Full-Funnel Patient Growth

How a full-funnel website + paid + CRM system turned organic traffic into ~20 new patients every month for a Chicagoland GLP-1 / weight-loss practice.

+144.9%

Active user growth year over year
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✓Chicago & Villa Park-based ✓Full-service, not single-channel ✓Everything tracked in GA4

The Challenge

The practice was relying on inconsistent, single-channel advertising. Spend went up and down, lead quality was unpredictable, and there was no system connecting awareness to a booked patient.

The System

We replaced scattered, single-channel spend with one connected full-funnel system. New landing pages captured demand, programmatic audio and retargeting created it, Google search caught people actively looking, and CRM automation followed up fast — so awareness actually turned into booked patients instead of leaking out between steps.
  • Website + landing pages
  • Demand creation (audio + retargeting)
  • Google search capture
  • CRM follow-up automation
  • Full-funnel marketing

The Results

+144.9%

Active user growth YoY

+144.1%

New user growth

+83.9%

Event count growth

+1,115%

Page-view lift on featured Dr. Mo service page

6.6K

Active users (12-mo)

46K

Event count (12-mo)

~20

New patients per month from full-funnel system

The Takeaway

Dr. Mo / Wellness Home saw major Google Analytics growth and ~20 new patients a month with BRD’s full-funnel system — website, paid demand, search capture, and CRM follow-up working together.

Want a system like this for your business?

Book a free 30-minute strategy call. We’ll audit what you’re running today and lay out a concrete plan.

Related case studies: Premier IV.

Related services: med spa marketing, medical practice marketing, CRM automation.

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