Same reach. Better targeting. Lower cost. Measurable results. Your audio ads on Spotify, Pandora, iHeartRadio, and podcasts — reaching only the people who match your customer profile in the Chicago metro.
Book a Free Strategy CallChicago has one of the most competitive radio markets in the country — WGN, WBBM, 93XRT, B96, KISS FM, 101.9 The Mix. Radio works. It always has.
But traditional radio has a problem: you can't control who hears your ad. A 30-second morning drive spot on a major Chicago station costs $1,000 to $5,000. You have no idea how many of those listeners are in your target demo, in your service area, or in the market for what you sell.
Streaming audio advertising solves that. Same format. Same listener engagement. But now you choose exactly who hears it based on age, gender, location, interests, and listening behavior. And you get performance data showing exactly what happened.
| Feature | AM/FM Radio | Streaming Audio |
|---|---|---|
| Targeting | Station format only. Everyone hears your ad. | Zip code, age, gender, interests, behavior, device. ✓ |
| Cost (Chicago) | $200–$5,000/week. Drive time $1K–$5K/spot. | Fraction of radio costs with zero waste. Custom packages. ✓ |
| Geographic Control | Entire station coverage area. ✗ | Target by zip code, city, or custom radius. ✓ |
| Measurement | Estimated reach. No click tracking. ✗ | Exact impressions, completion rate, attribution. ✓ |
| Completion | Unknown. Listeners change stations. | 91% average. Ads play one at a time. ✓ |
| Commitment | Multi-week contracts, station minimums. | No long-term contracts. Month to month. ✓ |
| Retargeting | Not possible. ✗ | Retarget listeners on Facebook, Instagram, Google. ✓ |
| Production | $300–$1,000 extra. Quality varies. | Professional voiceover included. No extra cost. ✓ |
We place your ads across every major platform where Chicago listeners spend their time.
200M+ ad-supported listeners. Target by zip, age, music taste, playlist, context.
Largest ad-supported audio audience. Deep behavioral targeting. Connected cars.
Digital extension of Chicago's stations. KISS FM, 103.5, and more — now measurable.
Pre-roll, mid-roll, dynamic insertion. Target by genre and geography.
What neighborhoods do you serve? What does your ideal customer look like? We build the audience profile using Chicago-specific data.
Professional script and voiceover. 15 or 30-second spots that sound like a trusted recommendation. You approve before anything goes live.
Your ad plays on Spotify, Pandora, iHeartRadio, and podcasts — only for listeners in your target area who match your customer profile.
Audio creates awareness. Facebook retargets. Google Ads captures the search. Full funnel. Fully measured.
If you've been buying radio in Chicago or thinking about it, streaming audio is the upgrade you didn't know existed. We work with local and service-based businesses across the metro — from the Loop to the north shore suburbs to the western burbs.
Med spas and wellness clinics. Law firms. Roofing, plumbing, HVAC companies. Mortgage brokers and real estate teams. Restaurants, retailers, and local brands. If your customers are in Chicago and you want them to hear your name, this is how it's done now.
Traditional radio runs $200–$5,000/week. A single morning drive spot costs $1,000–$5,000. Streaming audio through BRD Media gives you better targeting, measurable results, and zero wasted impressions. Book a strategy call and we'll build a custom plan based on your market and budget.
For targeting and measurement, yes. Radio reaches everyone on a station. Streaming lets you target by zip code, demographics, interests, and behavior. You only pay to reach people who match your customer profile.
Yes. Spotify, Pandora, and podcast networks allow targeting down to the zip code. Lincoln Park, Naperville, Schaumburg, Oak Park — any combination of neighborhoods and suburbs.
Streaming audio. Same format, same engagement, but with precision targeting, lower entry costs, and measurable results. Pair it with Facebook ads and Google Ads for a complete lead generation system.
No. We write the script, handle professional voiceover production, and deliver a finished ad. You approve it before anything goes live. No extra production costs.
Everything radio gives you — reach, engagement, brand awareness — with targeting, measurement, and efficiency that traditional radio can't match.
Book a Free Strategy Call