Automated, data-driven ad buying across every major streaming platform and podcast network simultaneously. Enterprise-level targeting at any budget.
Book a Free Strategy Call| Feature | Traditional Radio | Programmatic Audio |
|---|---|---|
| Buying | Manual negotiation per station. | Automated auctions in milliseconds. ✓ |
| Targeting | Station format only. | Zip, age, gender, interests, behavior, device. ✓ |
| Reach | One station at a time. | Multiple platforms simultaneously. ✓ |
| Measurement | Estimated ratings. ✗ | Exact impressions, completion, attribution. ✓ |
| Optimization | Wait until campaign ends. ✗ | Real-time. Cut underperformers daily. ✓ |
| Retargeting | Not possible. ✗ | Retarget listeners on Facebook, Google. ✓ |
When a listener opens Spotify, Pandora, or a podcast app, an ad slot becomes available. In milliseconds, an automated auction determines which ad plays based on targeting criteria, bid amount, and relevance. Your ad is served to a listener who matches your target profile — in your target geography — on whatever platform they're using right now.
This happens thousands of times per day. Each impression is bought individually, targeted individually, and measured individually. No wasted spend on listeners who don't match your customer profile.
State, metro, city, zip code. A plumber in Schaumburg doesn't need ads in Miami.
Age, gender, household income. Match the listener to your actual customer base.
What they listen to, when, what playlists, what content they engage with.
Programmatic audio used to be for brands with massive budgets. Not anymore.
Book a Free Strategy Call