58% of Americans listen to podcasts monthly. Over 180 million people spending 30 minutes to two hours per session with content they chose. Your ad lands differently here.
Book a Free Strategy CallPodcast advertising used to require $50,000 host-read sponsorships. Programmatic buying has opened the channel to local businesses that want to target specific geographies and demographics without the enterprise price tag.
Listeners are engaged. They're not multitasking across browser tabs. Research shows over half of podcast listeners have searched for more information about a product after hearing it advertised on a show.
15-30 second ads before the episode. Listener is fresh and attentive. Best for concise awareness messages.
30-60 second ads during natural breaks. Highest engagement. Listener is already committed to the content.
Programmatic placement based on listener data. Geographic precision that traditional sponsorships can't match.
Geographic targeting. Your ad only plays for listeners in your service area. Med spa in Dallas? DFW listeners only.
Genre targeting. Wellness shows for med spas. News for law firms. Home improvement for contractors.
Demographic targeting. Age, gender, interest data layered on top. You're not paying for the entire audience.
A listener hears your ad on their commute. They don't pull over to book. But your name is planted. When they see your Facebook ad that evening, they recognize you. When they search next week, your Google Ads campaign is waiting.
Audio creates the first touch. Everything else converts it. That's why we build lead generation systems, not isolated campaigns.
Targeted podcast campaigns. Professional production. Managed month to month.
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